apple talent management

almost everyone in business is aware of apple’s amazing product success and the extraordinary leadership of steve jobs. apple is in a different league, however, because it has demonstrated the ability to shift into and dominate completely new industries every few years. the expectation of radical change eliminates resistance and sends a message that employees can’t rest on their laurels. innovation at most firms is expensive because you must pay for a lot of trial and error.

for example, having stock as a primary motivator forces employees to focus on the performance of the company and its stock. although there is certainly politics at apple (where marketing seems to rule), having a degree from a prestigious school or past success on other products won’t get you far in the highly competitive culture at apple. if you don’t care about getting every precise detail perfect, great work, and a lot of it, apple makes it crystal clear that this is not the place for you. he served as the chief talent officer of agilent technologies, the hp spinoff with 43,000 employees, and he was the ceo of the business development center, a minority business consulting firm in bakersfield, california.

the apple approach is quite different; it wants employees to take full responsibility for their career movement. the expectation of innovation is driven by apple’s history of innovation, its leaders (who forbid the use of “that’s not possible”), and the peer pressure among employees to be among the contributors to the final product that the customer sees. make it crystal-clear that innovation is at the heart of apple’s success. apple is well known for its obsession with secrecy in order to heighten the impact during a product release.

the second is a “go crazy” meeting, in which everyone brainstorms and uses free-thinking to scope out parameters. one perk that does excite potential applicants (especially in retail) is the employee discount on apple products which is given to every employee. finally, they promise to “give you a license to change the world” and “be inspired.” its focus on inspiration is so strong that for a tech firm, there is a surprising lack of technology-speak on the page. to explore the far reaches of the possible.

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