it implies that first of all the communicator must be clear in his mind with the information he wants to communicate. the message to be communicated should not be mutually conflicting rather it should be in line with the overall objectives, policies, programmes and procedures of the organisation. in case of face to face communication, it is easier to get feedback information observing the emotions and expressions on the face of the receiver. killian advised, “communicate with an awareness of the total physical and human setting in which the information will be received. after having decided the subject matter it should be determined as to how best this message is to be communicated.
proper attention should be given to the timing and timeliness of the communication. it is highly necessary that the actions of the communicator should support his communication. a very important aspect of effective communication is that executives and supervisors should be good listeners. it demands that we concentrate not only on the explicit meanings another person is expressing, but on the implicit meanings, unspoken words, and undertones that may be far more significant. employees need to be convinced and feel that the company is truthful and sincere in its contacts. it is only by honest attempts that good communication relations can be developed.
if you approach people too casually, don’t take the time to communicate clear information, or don’t appear cordial, you are risking the success of your business. also offer an opportunity for the clients to speak to you at a later time and offer to call back when it is convenient for both of you. speaking to your client as if they are unintelligent will not win you any fans.
of course, if you’re a startup entrepreneur know that it gets easier as your experience increases – just don’t let the client see that you are at all insecure about your talents. when you take on the role of business owner, you take on the commitment to never-ending personal and professional improvement. action step #3. if you tend to be nervous during a call, practice the conversation with your assistant or colleague. to obtain more high-value information to help your communication be even more client-centric so you can get even better results, check out the complimentary webinar on this subject here.
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